Every business probably needs a Facebook account. A Facebook page is one of the best ways to use social media to keep your messages in front of people. But many businesses use ONLY a Facebook page and do not have a website. Is this a good idea?
Well as you might guess, we’re going to say no to that question. But here’s why.
The number one reason is that a website give you control. A Facebook page is subject to Facebook control. They decide the rules. They even have the option of removing your site if they think you broke their rules. Also, your Facebook customers belong to Facebook, not you.
A website give you complete control over your message, your branding, and your customers. A website indicates your business is a serious and professional enterprise. A website is going to be treated more favorably in a Google search than a Facebook page. And where Facebook controls the look and feel of your Facebook page, you can make your website look like you want it to.
Now that being said, your Facebook page is an important part of your marketing strategy. But don’t depend solely on Facebook. Use your page to help your business not just Facebook’s business. Use it to send your customers to your site where you can add them to your customer list. Then you control how and when you interact with them, not Facebook.
So, if you want to take control of your internet presence and get the most out of your customer interactions on the web, you need a website.